Positioning to Win is the definitive positioning master class for B2B tech. Our class covers every aspect of the positioning process including positioning, messaging, and narrative design.
This master class is designed for product marketers of all levels. It’s both strategic and practical, covering the entire positioning process in detail.
The course emphasizes real-world strategy, helping you identify the best positioning approaches for various market situations. We provide practical tools, templates, tips, and techniques at every stage, including a comprehensive marketing blueprint that connects narrative and descriptive positioning. The class includes extensive examples from a spectrum of B2B technology application and platform categories.
The course combines on-demand learning with collaborative workshop sprints, guided by your instructor, Crispin Read. Upon completion, you have the opportunity to earn the PMM Hive | PMM Edge Positioning Master Certification.
We are confident that the better you are at product marketing the more you will get out of this training course.
The entire training program spans 2 weeks, from Jun 3 to Jun 14, 2024, with the following workshop sprints:
- Workshop Sprint 1: Jun 4 Tuesday 9-11 AM New York / 2-4 PM London
- Workshop Sprint 2: Jun 6 Thursday 9-11 AM New York / 2-4 PM London
- Workshop Sprint 3: Jun 11 Tuesday 9-11 AM New York / 2-4 PM London
- Workshop Sprint 4: Jun 13 Thursday 9-11 AM New York / 2-4 PM London
Please be aware:
- To obtain certification, you will need to attend all sessions and demonstrate your capabilities through team and individual assessments.
- Completing the associated on-demand learning materials before each workshop session, as we will focus on team exercises during the live sessions.
Seats are extremely limited. Register now to elevate your skills and become part of a thriving global community of top-tier product marketing professionals.
You will learn to:
- Gain a comprehensive understanding of the B2B tech market: its dynamics and how to navigate it successfully
- Position your product accurately and strategically
- Develop winning strategies that leverage your product's unique strengths and market opportunities
- Enhance your divergent and convergent thinking
- Master the art of Messaging Jujitsu
- Lead a collaborative messaging workshop
- Create sales decks and other marketing deliverables using the most effective approaches
TERMS
The details of the training program, including format, schedule, and special guests, are subject to change due to circumstances beyond our control. While changes are rare, if they do occur, we make every effort to notify registrants promptly and update the relevant information. Please feel free to contact us if you have any questions.
For more details, please see our Terms of Service.
REFUND POLICY
A 100% refund is available for cancellations made 30 days or more before the training program’s start date. Cancellations made less than 30 days in advance are not eligible for a refund, but you will receive a credit that can be applied to any future training of the same level. Refunds will not be issued after the training program has started. Please note that we are not responsible for any travel expenses or costs incurred due to cancellation. You will lose access to all related training materials once the training program has ended.